Investment properties can generate wealth or earn you a passive income – maybe both – but even in a booming market profit is never promised.

The key to purchasing a successful investment property is to buy with your head (not your heart) and to stick to your plan. A bad buying decision made at the start of your property portfolio journey can send you down the wrong financial path.

The capital growth strategy

This tactic is banking on a property’s value growing substantially over time and usually requires an investor to hold for several years to see decent capital growth. Without a crystal ball, you’ll need to do some real estate research.

Ask yourself; ‘How much have values increased in the quarter, 12 months or five years?’ and ‘Why have prices increased there? Is there still scope for more rises?’ Also consider the desirable types of homes in an area. Just because houses there have performed well, it doesn’t mean studio apartments are a good investment too.

Some investors will negatively gear their investment, which means they’re happy to have a property cost more to hold than the rent it receives. Although ownership costs will mean investors will need to manage annual out of pocket expenses, these outlays are tax deductible and can reduce income tax.

The rental return strategy

This option focuses on positively gearing a property, so the investor earns a regular passive income. In other words, once all the ownership costs are deducted there’s still a profit. For this method to work in your favour you’ll want to research areas with a great rental yield (the profitability of a property based on the expected rental income against ownership costs).

A brand new year presents a clean slate to do things a little differently, break habits you don’t want to hang on to and change things for the better. Unfortunately our good intentions are often just that, without a strategy in place to achieve our resolutions.

An online survey conducted by Strava (a digital platform for exercisers) revealed that resolutions generally don’t make it through the first month of the new year, labelling January 19 “Quitters day”.

The main contributing factor to the amount of people who become a ‘quitter’ is that resolutions are often formed without a strategy. A strategy has clear directions, timelines and consideration of resources needed, which is why they are much more likely to be acted upon.

If you’ve already set resolutions for 2022, it’s time to develop a strategy to achieve them. Equally, if you’ve avoided making resolutions, now is a great time to think about what you want to achieve over the coming months and develop a road map.

Reflect on your goals

Think about what you want to achieve this year. Really want to achieve. Not only does this strengthen your vision, your chance at success becomes much more likely.

Many of us share similar goals. According to the website Envision Experience, the most common self-improvement goals people strive for are to improve their health and fitness, find their life purpose, acquire more skills for success, strengthen relationships, challenge themselves and improve their self-esteem and positivity.

While these goals may resonate for you, you need to set goals that are meaningful to you, not simply reflect what others want to change in their lives. Simply writing down “earn more money” or “lose weight” will make your goals more like resolutions, grandiose statements that have little direction and no intent. How will you see your goals through or even attempt to be accountable when you haven’t created a finish line?

Think of the ‘why’

Before creating your plan, think about why you want to achieve these goals. Your why will be the reason you get up early in the morning for the gym, or the late nights you’ll spend studying. It is the core motivation that will enable you to keep focused while working towards your goals.

Creating your strategy

Once you have clear idea of what you’d like to achieve and more importantly why, it’s time to develop your strategy for succeeding. Start by transforming your new year’s goals into SMART goals – Specific, Measurable, Assignable, Realistic and Time-related. SMART goals were introduced in 1981 via a paper by George T. Doran in the Management Review journal and has been a popular feature for goal setting be it small or life changing.

The SMART criteria will help you define and strengthen your goals and form a framework for your strategy, recognising the resources you need and any potential challenges.

Say for instance you want to improve your fitness. By thinking ‘Specifically’, you narrow down the focus to committing to a running routine. To make the goal ‘Measurable’, you decide you want to be able to run 5km by mid-year. The person ‘Assignable’ is you. By being ‘Realistic’, you plan for what results can be realistically achieved – for instance, using the Couch to 5k app three times a week to build up your cardiovascular endurance. The ‘Time’-related aspect of the goal is the date you have set yourself to achieve this (in this example, mid-year).

Once you’re off and running, don’t forget to set aside time to check in, to review your progress and reassess your initial strategy, so that you continue working towards success.

Managing multiple goals

As with resolutions, we can overextend ourselves with our goals. This doesn’t mean you have to pick just one goal, but be realistic about how many you can manage. Someone who knows all about goals is Warren Buffett, who recommends writing a list of goals and narrowing it down to five. His theory is that all other goals are in fact distractions that will prevent you from achieving what matters to you most.

If you’re striving towards more than one goal, it’s a good idea to stagger them. You don’t want to plan to train for a marathon, take on that big project at work and agree to volunteer for an event only to create competing pressures on your resources and time required to achieve them. Consider how your goals fit together or if they take time away from the other, and plan accordingly.

And last but by no means least, if you want to avoid being a quitter in the new year, all strategies benefit from having a mentor or a coach to keep you focussed and accountable to the goals you have set for yourself. We can work with you to help you achieve your version of success in 2022.

i https://www.strava.com/clubs/261951/posts/7872836

ii https://www.envisionexperience.com/blog/the-6-most-common-self-improvement-goals-and-how-to-achieve-them

iii https://www.projectsmart.co.uk/brief-history-of-smart-goals.php

iv https://www.cnbc.com/2017/06/23/berkshire-hathaways-warren-buffett-shares-his-top-rule-for-success.html